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Australian Market Entry · Industrial Technology

Taking overseas industrial technology into Australia.

We help manufacturers of hydrogen, energy storage, mining, water, pump and power technology find their first Australian customers and partners, and we stay on the ground until the first units are working.

What we do

Market entry into Australia, run from the ground

Riverstone Advisory is a Sydney firm that takes overseas industrial technology into the Australian market. We work with manufacturers of hydrogen and fuel-cell systems, battery energy storage, mining cleantech, water and process equipment, pumps and power systems.

Most firms that offer Australian market entry focus on company setup, office space and payroll. Those things matter, and good specialists already do them. Our work is commercial: finding out who will buy your product in Australia, through which channel and at what price, then winning the first customers and partners and staying involved until the first units are in operation.

You do not need an Australian company to begin. Many overseas companies sell their first projects through a local partner or directly from their home entity, and they decide on a local structure once they have revenue to justify it. See our guide to setting up in Australia as a foreign company for the registration options.

How to engage

Three engagements

Market Diagnostic

A fixed-scope assessment over six to eight weeks. It covers who buys your technology in Australia, the competition, the standards and certification you will need, a shortlist of partner or distributor candidates, named pilot customers with a route to each, and a go-to-market plan with milestones.

Beachhead Retainer

A monthly retainer with a 12-month minimum. We act as your Australian office under your brand: business development, partner negotiations, regulatory and compliance work, and closing your first paying customers, with quarterly reporting to your board.

Country Manager as a Service

A multi-year arrangement in which we run your Australian (and, if needed, wider Asia-Pacific) operation end to end: local hires, premises, manufacturing partners and long-term channel programmes, with a planned handover to your own general manager.

Pricing is discussed on a call and depends on scope.

How we work

Four steps

  1. Diagnose. A 30-minute call, then the Market Diagnostic.
  2. Position. We adapt your offer, pricing and channel to how Australian buyers procure, rather than copying your home-market model.
  3. Operate. We work as your local office: partners, customers, tenders and regulatory approvals.
  4. Hand over. Once revenue and process are stable, we help you appoint your own general manager and step back.
Sectors

Where we work

Coming from Germany or elsewhere in Europe?

Read German companies entering Australia, including how our work fits alongside the German-Australian Chamber of Industry and Commerce (AHK Australien).

Proof

Selected work

Ampd Energy

Riverstone assists with APAC sales for Ampd Energy’s battery energy storage systems for construction. We identified and onboarded distributors across most regional markets, hired and trained their local sales-engineering teams, and personally worked the coal face — site visits, tender meetings and project negotiations — to convert pipelines into closed business.

Support you can also use

Government and chamber support

Several public and member bodies help overseas companies entering Australia, and we encourage clients to use them:

Austrade's Landing Pads programme is for Australian companies expanding overseas, not for overseas companies coming to Australia.

Questions

Common questions

Do we need an Australian company before we start selling?

Not always. Some companies sell their first projects through a distributor or directly from their home entity. If your company carries on business in Australia, it must either register with ASIC as a foreign company or set up an Australian subsidiary. Our setup guide explains the options. Take legal and tax advice on your own situation.

What does Riverstone do that a company setup firm does not?

We do the commercial work: deciding who buys, choosing and negotiating with partners, meeting customers, preparing tenders and getting the first systems in operation. For company registration, accounting and resident director services, we work alongside specialist firms.

Which technologies do you work with?

Industrial technology: hydrogen and fuel cells, battery energy storage, mining cleantech, water and process technology, pumps and power systems.

Where are you based?

Sydney, New South Wales. We work across Australia and, where clients need it, New Zealand and South-East Asia.

How long does it take to win a first customer in Australia?

It depends on the product, how ready it is for Australian standards, and the buyer. The Market Diagnostic gives you a realistic timeline for your case before you commit further.

Considering Australia?

A 30-minute call is usually enough to tell whether Australia is the right next market for your product, and whether we are the right firm to help.

Book a 30-minute call → Connect on LinkedIn